That’s an attention-grabbing title…now seriously, stop snickering and listen for a minute.
Yesterday I was riding in my car, listening to the radio when I heard about Burger King’s new add campaign called ‘Whopper Virgins‘.

The idea was that they would take a Whopper and a BigMac to remote villages all over the world that had never tasted a hamburger before – some didn’t even have a word for hamburger – and they would perform the ultimate taste test. They wanted completely objective opinions of hamburgers.
That go me thinking, There are very few Church-Virgins out there.
Everyone we come in contact with, especially in America, has had some encounter with a church. Some good. Some bad. Some weird. Some scary. But it’d be hard to find a true church-virgin in America.
The people that walk into our churches have preconceived ideas of what churches are. For some church is a place of hope. But for a lot of them church is a placed to be embarrassed, hurt, judged, mistreated, abused.
For this reason I want to help make their next experience a good one. I want them to feel relaxed, refreshed and I want the service to be relevant to the issues they are facing. I want to make their next first experience one they will never forget…in a good way.
Cool concept TJ…I just saw the first BK ad for this last night and I think that the ad campaign is pretty brilliant…how scrary if we did the same thing to “church virgins” and had them walk into our churches and determine which ones they found God and felt God in. Ouch!
Churched, un-churched, left-handed, right-handed, Red Sox fans, and New York…(well, let’s not get carried away) – all of these people will soon come in contact with the love and presence of Jesus Christ and be freed from religion…I think that rocks!
Good post – keep it up!
~~ Matt Legere
http://mattlegere.wordpress.com
This is great TJ!
Hilarious title….
Let’s just hope all the church-virgins don’t form an “abstinence is best” policy!
Matt and April, thanks for the compliments!
Ryan, way to carry the analogy even further. It works very well with the theme.